Paid traffic
Customers this week, not next season
Waiting to be found for free is slow. Paid advertising puts your business in front of people searching right now — and you see exactly what it cost.
Being found for free
3 to 6 months
Search engines take time to trust a new site. It is worth doing, and we do it — but it will not fill your diary next week.
Paid advertising
Same week
Your business appears to people already looking for what you sell, from the day the campaign goes live.
The two are not rivals. The free route builds something that keeps working after you stop paying; the paid route brings people while that is still being built. Most businesses need both, in that order.
How it works
Four steps, and you are told what happens at each one.
Understand who you want
Which towns, which jobs, which customer. Advertising to everyone is how budgets disappear.
Write the ads
The words people see and the page they land on. A good ad pointing at a bad page is money spent to disappoint someone.
Set it live on a fixed budget
You decide what you can spend. It cannot go over without you agreeing to it.
Measure and adjust
What people searched, what they clicked, what it cost. We turn off what is not working instead of hoping it improves.
What you get
No jargon, and no monthly report you cannot read.
Where the money went
Plain figures: spent, clicks, enquiries. Not a dashboard nobody opens.
What each enquiry cost
The number that actually decides whether it is worth continuing.
No long contract
If it is not paying for itself, stopping should be easy. It is.
When it is not for you
Better said now than after you have spent.
- If you cannot take on more work this month, advertising will only bring you frustration.
- If the budget is so small it runs out in two days, there is not enough there to learn from.
- If you want a guaranteed position in the results — nobody can sell you that honestly.
How the cost works
Two separate amounts — and you always know which is which.
Our management fee
A fixed monthly amount for planning, running and reporting the campaign. We confirm it in the free chat, based on the size of what you need — no long contract.
Your ad budget
You decide it, it goes straight to the advertising platform, and it never passes through us. It cannot go over without you agreeing to it.
That way you always know which pound paid for the work and which pound bought a customer.
This one works anywhere in the UK
Search, advertising, social media, training and consultancy do not care where your office is. We are based in Ipswich and a good part of this work never involves anyone meeting in person — not a lesser version of the service, the same service. If you are in London, Manchester, Cardiff or a village nobody has heard of, this is available to you on the same terms as it is to the business next door to us.
Want to know what it would cost?
Tell us what you do and where, and you get a straight answer — including if we think it is not worth it.
Management fee. The advertising budget you pay to Google is separate, and it is yours — we never take a cut of it.
See all pricesWant to know what each enquiry costs you?
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